Yaby Liquid Foundation Buff and CustardLeft to right, “Buff” and “Custard

I placed an order for a couple of shades of Yaby Liquid Foundation immediately after reading a post by the girls at The London Beauty Review, who said:

“The foundation is described as “unbelievably natural”, which is an accurate description – once applied, it looks just like skin; not too matte but not dewy, and not at all powdery…”

The official Yaby description is equally alluring:

Liquid foundation = unbelievably natural
  • Super smooth texture, extremely easy to apply
  • Mimics the skin’s natural sheen to create the most realistic flawless skin
  • A natural finish which does not create excessive glossiness that requires constant touchup and mattifying
  • Oil-free
  • Filled with 8-8.5ml of products, each tube can be filled up to 12ml, allowing room for mixing to get the perfect in between color

This sounded just perfect.  I’ve been looking for a natural-looking foundation that will look flawless in person as well as in photos (wedding stuff!).  For photography, this rules out all foundations containing SPF (especially titanium/zinc oxide) and shimmer particles e.g. mica.  I went through a mineral foundation phase a couple of years ago and I have some comically bad photos from that time, where my face has great big white, shiny patches all over.  Keen to avoid that!

Yaby was developed by a Toronto make-up artist, Liz Yu, who through her profession, knows her stuff when it comes to make-up for film and photography.

I bought shades “Buff” (medium neutral beige) and “Custard” (medium yellow).  “Custard” has turned out to be far too yellow for me (it really is the colour of custard), but “Buff” is a perfect match… it’s easy to see why “Buff” is Yaby’s most popular shade – there’s not too much pink or yellow in it.  See swatches below on my hand:

Yaby Liquid Foundation Buff and Custard swatchesLeft to right, “Buff” and “Custard

Having used Yaby Liquid Foundation a few times now, it does not disappoint!  As it’s silicone-based, it blends incredibly easily, leaving my skin smooth and even-toned.  But most importantly, it doesn’t look or feel like I’m wearing foundation at all – my skin just looks like my skin, but better.

As the coverage is light, you’ll still need to use concealer for blemishes or slightly more red areas.  With this foundation on my skin, my concealer seems to blend easier, and last longer.  I guess with the silicone, it’s a bit like a primer and foundation in one.

Towards the end of the day, the foundation (or rather my skin with the foundation on) still looks fresh and even.  It never oxidises, cakes, or turns oily on the skin.  (Although I should mention I use Bare Escentuals Prime Time under it, which would also help the foundation to last.)

If you prefer medium to heavy coverage, this foundation isn’t for you because the coverage is pretty light.  However, if you’re looking for a “second skin” foundation which evens out skin tone, but truly looks like real skin, you should check out Yaby Liquid Foundation.

The ingredients of Yaby Liquid Foundation are:

Deionized Water, Cyclomethicone, Octyl Palmitate, Propylene Glycol, Dimethicone, Dimethicone Copoyol, Silica, Polyethylene, Polysorbate 20, Sodium Lauroyl Glutamate, Sodium Chloride, Beeswax, Phenoxethanol, Nylon-12, Sorbitan Sesquioleate, Methylparaben, Propylparaben.

Liz Yu’s concept for Yaby was about making it easier for make-up artists to condense, customise and organise their kits.  For this reason, most Yaby products are tiny little things that let you have more variety, without the waste of huge pans that you’ll never finish.

The foundation comes in a 12ml squeezy tube (about the size of a tube of eye cream), with 8ml of product and a removable tip.  The extra space is for people who wish to mix custom colours.  There’s also a stainless steel ball inside the tube to help keep the foundation well mixed.  Clever.

If you’re wondering how long such a small tube will last you, I read some user reviews saying that one tube lasts them around 40-70 applications depending on application style.

I paid £8.99 for each foundation from The Make-up Artist Boutique which is currently the only UK-based seller of Yaby.  Not sure when it expires, but I used the promo code “FIRSTORDER” for 10% off (thanks LondonBeautyReview!).  And the parcel arrived within 24 hours… woo!

Stockists for Europe, USA, Canada and Australia can be found at yabycosmetics.com.

I’ve also been using some Yaby Pearl Paint Shadows which I’ll be reviewing soon!

5 comments on “Ooh.. Yaby! Liquid Foundation review

  1. Glad you got on well with these – shame about “Custard” but “Buff” seems like a good match based on your swatch. I only have the eye colours but Gemma (as you know) loved the foundation. Thanks for the thorough review and for linking to us. I might just have to get one of these tubes now…

    1. what do you mean shame about custard? There some people with extremely yellow skin tone. I’m one of them & no foundation is yellow enough. Tried Mac, bobbi brown & even shu uemura. Thanks to this post, I will give this very yellowy tone foundation a try.

  2. I started using Yaby after attending the IMATS show in London end of Jan. never heard of it before but my god its great! barely use anything else as it’s just so perfect everytime with all skin types. I bought a whole array of colours but it’s always Buff that goes with most tones!

    Just read this article to see if anyone had found it cheaper than the current £8-9 but this is the best site so far and the discount still works so thank you very much! xxxxx

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