I was in London the last two weeks and bought a tube of the new L´Oréal Lash Architect when I saw it at the introductory price of £7.99 (usual price £10.99) in Boots. I quite liked the original Lash Architect Midnight Black, so I thought this might be a successful buy too.

The mascara claims to provide a false lash effect, leaving lashes volumised, lengthened, texturised and curved. It also apparently contains “sculpting fibres”.

I’m not sure if you’ve seen the TV ads for this mascara but it looks like L’Oréal have finally got the message that we’re not fooled by mascara ads with ridiculously obvious fake lashes on the models. Milla Jovovich appears in the ad with her real lashes loaded up with mascara. As much as I realise the make-up artist probably didn’t use the advertised mascara on Milla at all, it still made me curious to try it.

The wand of this mascara is relatively skinny and slightly angled just below the brush, which some people might find handy for reaching every single lash, but you could also just bend any old mascara wand and get the same effect. The brush comes out of the tube looking heavily loaded with mascara, but it transfers evenly onto the lashes.

The mascara formula itself has an elastic quality to it, and does in fact feel like it’s stretching and lengthening the lashes. However, it also has a stickiness which glues lashes together, giving them a spindly look and completely destroying any volume.

Here is what my lashes look like curled but BEFORE mascara…

And here’s how my lashes looked AFTER one coat of L’Oréal Lash Architect 4D mascara…

I found the mascara dropped the curl out of my lashes quite quickly so as well as them being spindly, they were also pointing in different directions and generally looking messy and not very plush. The only good thing I have to say is that lasting power is great… even after a sweaty, humid day in New York, my lashes were still shiny and black, with no transfer or flakiness under my eyes. Yet it removed easily with a face wipe.

But hmmm… I definitely wouldn’t buy (or even use) this mascara again. There is nothing “false lash effect” about it at all! Back to Maybelline Volum’ Express The Collosal for me…

Update (16th October 2011): I’ve been perming my lashes and am finding that this mascara is brilliant as long as lashes are already curled and so the problem of curl drop no longer exists. It thickens and lengthens in one coat, with no smudging or smearing. And because I don’t need to worry about it weighing down my lashes, I can brush more of it on, giving a more sculpted and dramatic look than I achieved on my non-permed lashes. If you have naturally curly lashes, I recommend trying it! Here’s an updated photo of L’Oréal Lash Architect 4D on my permed lashes (about two weeks after the last perm):

L'Oréal Lash Architect

16 comments on “L´Oréal Lash Architect 4D false lash effect mascara: Review

  1. I wonder if they will bring out a waterproof version? I loved the original Lash Architect as well for all the ‘are you wearing falsies?” comments I used to get but that was with a waterproof formula. Back to Maybelline Collosal in Waterproof for me too!!

  2. @Julie – I think it does come in waterproof! I’m too lazy to wear waterproof mascara though – even if they hold a curl better – they just take soooo long to remove! I like the way non-waterproof mascaras just melt off with a face wipe. I think the original Lash Architect (waterproof and non-waterproof) mascaras are better than this one. Not sure what went wrong!

  3. Incredibly enough, I LOVE this mascara! Could be that my lashes are so crappy (thin, sparse, and short) that it actualy made a difference. You have beautiful lashes, so all that goop is probably unnecessary!

  4. I found Max Factor’s False Lash Effect Mascara to be really good at creating thick, curly lashes… have you ever tried it? xx

  5. Hi Helen, this post could not have come at a better time! I’ve been looking to get a new mascara as my current Bourjois one is leaving me with black smudge by the end of the day. I popped into Boots and picked up the Maybelline Collosal as well an eyeshadow and nail polish (currenty 3for2 on offer!). I used to have that problem with rubbing my eyes to remove makeupbut after using Clinque’s Take The Day Off Makeup Remover For Lids, Lashes & Lips, I’ve never looked back and no more are eyes! Mimi x

  6. @Sami – I have tried quite a few Max Factor mascaras… Masterpiece, False Lash Effect and 2000 Calorie but they just don’t fare well on my poker straight lashes. I like the way they’re more thickening than other brands but they’re also quite heavy so they straighten my lashes out in seconds! I find them quite smudgy under my eyes too. I imagine they’re great if you have naturally curly lashes though!

    @Mimi – I think I had the same problem with a Bourjois mascara once – left me with the worst panda eyes ever!! Hope you like The Collosal!

  7. Oh no what a let down! I think if you have naturally straight lashes like me, dry formulas are more suitable? Another trick to make your curled lashes last is to apply a little waterproof mascara at the curled roots, it really works for me in the rain and humidity! xX

  8. This mascara really disappointed me as well. the sales lady really marketed it to me and i’m fairly disappointed, it was about the equivalent of $16 here.

  9. Thanks for the great review as I thought that this product sounded too good to be true. You have just saved me $30 ( yes that’s how expensive cosmetics are to buy here in New Zealand!).

    My eyelashes are short and thin so it is a seemingly never ending battle to find a thickening and lengthening mascara that looks great.

    Have you tried the Loreal Millions of lashes and Revlon grow luscious lashes plumping mascaras?

  10. @PinkOrchids – Yeah dry formulas always work better on my lashes – anything else drags them down. That’s a great tip!

    @zaa.miss.bowtie – I am disappointed too! I find that mascaras are the source of most make-up purchase disappointments!

    @Kirsty – Argh that’s expensive in New Zealand – the price of a premium brand, not L’Oréal! I haven’t tried Million Lashes or Revlon Grow Luscious yet… I think I saw some reviews saying they weren’t too good, but I find that mascaras work differently on everyone so maybe I should try them!

  11. Honestly, your eyes looked much better and more beautiful without the mascara!!

  12. The best trick with this mascara is to not use a curler. I tried with , an without and the effect without using an eyelash curler is waaay better than with using the eyelash curler. I love this mascara, curles and lengthen AND finally some volume !

  13. I would never normally write about anything that I’ve tried but this mascara wound me up so much that I had to! I’m usually a Volume Million Lashes or Lash Architect girl but thought I would try it during the offer (love an offer!)

    Sooo I got it from boots and the whole thing was just awful.. really glupy, sticking my eyelashes together and the more you try to separate the worse it got. I also found that my wand / brush was covered in mini hairs which looked like it was once a tester (it wasn’t, I promise!) so had to wash the brush initially before using it. Which didn’t work. Great.

    I wouldn’t recommend this mascara at all, and from someone who has lots of lashes and has used a variety of products over my 25 years I know what I’m talking about! 🙂

    Apologies for the rant but buying a mascara from a well known brand shouldn’t become such a pain in my backside every morning!!

  14. This mascara is probably the worst I have ever used. I was recommended this by a makeup artist and is shit. It gluggs on and feels really heavy. I looked like betty boob the next morning. I paid a lot of money for this and its just gloopy gluggy shit.I was assured it wouldnt do anything that it does, so sold under false pretences, which really annoys me.I would never buy this again and only use this if I went to an evil dead concert, and then Iwould probably only use it for lipstick. Its like plastering dirty car oil on your lashes. YUCK YUCK YUCK GET IT OFF

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